Jeff Prouty

Chairman & Founder



Jeff’s favorite movie is “Field of Dreams” (he’s even taken our team on a road trip to Dyersville, Iowa, where it was filmed), so it’s no surprise that The Prouty Project — the company he founded 30+ years ago — has become a “field” where he works with others to make dreams come true.

Many of the dreams are business-related: each year, Jeff and his team work with up to 100 CEOs from all over the world, helping them develop strategic plans and stronger leaders. His capacity for serving as a true visionary, for his own organization and in support of his clients, is well known. What’s even more impressive however, is his predisposition for optimism and kindness. That reputation has fueled his firm’s success for more than three decades.

Jeff and his wife Mary live in Eden Prairie. They have two daughters, Paige and Shea, both adopted from China. The family actively contributes their time, talent and treasure to causes they care about, including the National Charity League, Inc., Ronald McDonald House, Sigma Phi Epsilon National Fraternity, FINNEGANS Board of Inspiration (FBI), the Minnetonka Band Boosters and one initiative they hold particularly dear — The Prouty Project Stretch Fund of the Minneapolis Foundation, which they intend to grow to $2 million.

In his free time, Jeff, who describes himself as “the luckiest guy in the world,” enjoys reading, seeing movies, working out and spending time on Think Tank II, The Prouty Project’s powerboat and “floating meeting space,” the perfect spot for both Jeff and clients to dream new dreams and steer a course to new horizons.

See Some Of The Organizations Jeff Has Worked With

Amplify Mission Network
Beacon Bank (now Alerus)
California Giant
Carlisle Companies
The Creative Company
Frerichs Construction
Gartner Refrigeration
General Mills
Grand View University
M.A. Mortenson Companies
Sigma Phi Epsilon National Fraternity
Tastefully simple
Project For Pride in Living
Family Business CEO Event


Read Jeff's Articles

Hey, Wait a Minute...I Started a Consulting Business
The Magic of Machuzick
My Life in Full: Prouty Book Review
Ten Things We Do to Create a Sustainable Work Life Balance
18 Financial Tips for a 22-Year-Old College Grad
Beth Paretta and the Indy 500


  • Iowa State University (1979, graduated with honors), Bachelor of Science, Industrial Administration 


  • Entertaining on the THINK TANK II (our boat) 
  • Reading (nothing better than reading my Barron’s every Monday) 
  • Hyland Hikers (52 weeks a year, Saturday morning hike, 8:30 a.m. start) 
  • Higher Power Training (every Monday, Thursday “bootcamp” workout) 
  • International Treks (Mt. Kilimanjaro, Mt. Everest Base Camp, Camino de Santiago, West Highland Way, Tour du Mont Blanc). 
  • Broadway shows (may be one of few people to have seen “Cats” 10 times) 
  • Movies on the big screen (e.g., Mission Impossible, Barbie, etc.) 
  • Dads & Daughters Dance (11 Years) 


I started the business--after seven great years at Coopers & Lybrand (now PwC), in Minneapolis and New York City—at the age of 30, 1987.

As I reflect on the last 36 years—we have worked with over 800 companies, and over 150 boards of directors---it’s exciting to think about the growth we have seen among clients and their leaders.

Whether it’s a $1 million not-for-profit, a $5 million farming and trucking business, a $15 billion publicly-traded company, or a $30 billion privately-held financial services company, it’s a joy--every day--and I look forward to the next 36 years, at which point I’ll be 103 years old. (Ala Warren Buffett and Charlie Munger.)